Anastasia Ruzanova

«TON» is an atmospheric night event dedicated to electronic music. Full creative concept and production for an electronic music evening by the NUR festival team in Kazan.

I served as creative producer entirely remotely: developed the event concept and social media positioning, created the visual identity together with a designer, and led content production from teasers to final materials.

Set up targeted VKontakte ads, coordinated a remote team (designers, videographers, SMM) and maintained consistent style and quality across all communications.

Kazan · 14 September 2024 · Sold Out 1 day before the event · 98K reach on a single Reel · 6K average organic reach

HUMAN is a multimedia agency for which I developed a complete visual system for Instagram and ran creative content production.

I developed the agency's visual concept and overall style, built the content strategy, and led production of all visual content: Reels, post and story series, graphic templates.

I coordinated designers and videographers, maintained quality at every stage, and ran the project remotely — from concept approval to daily style consistency.

3× content formats in the system · 01 cohesive visual identity · ∞ scalable system

ZWH Clan — "For all things good. Serving street food with soul." A brand that started with a drawing on a wall and ended up as a merch collection.

The shawarma shop owner's son was a graffiti artist. After he passed away, she wanted to preserve his drawing and spirit — and turn it into a living brand. Not a museum. Not a memorial. A brand you wear, eat next to and feel.

6+ merch items · 01 brand with a story and meaning · ∞ memory that lives in the brand

For AliExpress Russia, I worked on visual brand adaptation and regular creative content production for Telegram.

I developed the visual concept and brand communication approach for the Russian segment. Adapted the global style for the local audience — making content more lively, human and relatable.

I led Telegram content production together with a designer, overseeing brand consistency and local relevance.

Built a vibrant, sales-driven visual language for the Russian market · Established reusable templates for ongoing content production

SATTVA is a restaurant built around a philosophy of mindfulness, purity and harmony. I developed the visual language and ran regular creative content and event production.

I created the visual concept and brand style for Instagram, built the content strategy and produced regular content: posts, stories, Reels. I also participated in organising special dinners and restaurant events.